article "Product design vs. purchase power"

I was in need of peanut butter the other day and decided to stop into my local grocery store. Yes, it's one of those yuppie organic health food stores with whole wheat, 100% organic products. In choosing my product I took my time looking carefully over the labels, design of the jars, use of color, etc. I ended up with a cool jar with illustrations of monkeys on the label. I was romanced by good design so much so that I forgot about the actual product. I found out a little bit ago that my peanut butter is flavored with cinnamon and raisins. Interesting..