article "CONE-o-MATIC branding idea"

My thoughts on CONE - o - MATIC branding developed quickly. I think after developing the logo I was able to conceptualize the mood I hoped to create. Being that my product is for the efficient, face-paced, on-the-go consumer, I want my branding to exude youth, excitement, and perhaps trendiness. I would like the overall feeling to be fun, maybe even silly, but ultimately prove it's practicality being that it is a product that may serve a multitude of different uses for different situations.