http://www.futurebrand.com/work/featured-cases/koko/
There are so many different types of packaging and brand identities for chocolate - I'm not sure if KOKO presents anything new. It is definitely a new vision for the Cadbury brand, and it fulfills its purpose for being a more feminine chocolate, but I am unsure whether this is the freshest idea for a new line. The packaging for the individual chocolate pieces is elegant and sophisticated, but I feel there is an element of creativity that is missing. But perhaps that is the purpose, and the product is packaged to appeal to a wider audience, in which case, the design may be headed in the right direction, after all.
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