article "Time to get off the bandwagon"

http://sethgodin.typepad.com/seths_blog/2010/10/time-to-get-off-the-brandwagon.html


I definitely agree that the unique ideas are the more successful ones. Of course in today's society, every idea is "borrowed" and "manipulated", and it becomes a question of how unique can ideas get? But still, following suit with the majority will most likely lead to no real result, as it's already been seen and done, rendering it moot. With marketing, especially, the newest ideas are the ones the seem to catch the most attention, which then calls for action.