http://sethgodin.typepad.com/seths_blog/2010/10/generous-gifts-vs-free-samples.html
I love that this is being brought to attention, because I am a total sucker for free gifts, bonuses, and samples. If it's but 2 get 1 free, or buy this get that, more often then not, I am tricked to believe that this is one great deal. I think that this is something that benefits me - a gift for me with no strings attached - rather than a clever marketing scheme. I do like that it is mentioned that gift giving with no form of exchange or compensation is powerful - this is something that should be explored further in terms of sales and market.
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