I enjoyed Liad's lecture, especially when he gave examples that he thought were successful marketing design pieces. Design in relation to identity is so integral, I'm glad that he was able to delve in deeper within that subject and discuss the importance of functional design.
I also appreciated his criticism of my own product and brand, and have reviewed his comments in my head repeatedly since then. Being that he was the first to respond in saying that he was having difficulty relating the product to my brand, I was wondering whether if my branding tactics has miscommunicated the message I was attempting to convey. Should I rethink the entire image of my brand? Rebrand my entire product? Or should I work on clarifying the mood I am attempting to show throughout my piece?
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