article "Groping for a marketing solution: TSA and security theater"

http://sethgodin.typepad.com/seths_blog/2010/11/groping-for-a-marketing-solution-tsa-and-security-theater.html

This is becoming an increasingly big deal. I first came across the TSA issue when taking a flight out of Vancouver. They had one of the first installments of the full body scanner and gave people a choice - either do the full body scan in the cylindrical contrapment or get a full body pat down. I opted for the pat down - just because the scanner looked a little freaky. This makes me think that a better marketing tactic might be the way to go if it comes to the point where full body scans be necessary for everyone. A smarter marketing idea will most likely lead way to a smoother transition and better acceptance for change.