article "Designer of 2015 trends"

http://www.aiga.org/content.cfm/designer-of-2015-trends

It has definitely become evident that today's designer lives in a world scarce of attention. With so much design noise and distraction, it has become increasingly difficult to create a stir and grab attention to one's design. I do believe that with this, design has become more about successful problem solving than design for the sake of design.